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Robin Landa

Goodreads Author

Born

New York City, The United States

Website

http://robinlanda.com/

Twitter

rlanda

Genre

Business, Nonfiction, Professional & Technical

Member Since

November 2010

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Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the “great teachers of our time.” Most recently, Landa was a finalist in the Wall Street Journal’s Creative Leaders competition.
Professor Landa has won many awards for design, writing, teaching, and creative leadership, including: National Society of Arts and Letters, The National League of Pen Women, New Jersey Authors Award, Creativity, Graphic Design USA, Art Directors Club of New Jersey, The Presidential Excellence Award in Scholarship from Kean University, and the Rowan University Award for Contribution to Desi Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the “great teachers of our time.” Most recently, Landa was a finalist in the Wall Street Journal’s Creative Leaders competition.
Professor Landa has won many awards for design, writing, teaching, and creative leadership, including: National Society of Arts and Letters, The National League of Pen Women, New Jersey Authors Award, Creativity, Graphic Design USA, Art Directors Club of New Jersey, The Presidential Excellence Award in Scholarship from Kean University, and the Rowan University Award for Contribution to Design Education.
Landa is the author of twelve published books about graphic design, branding, advertising, and creativity including Graphic Design Solutions, 4th edition (Wadsworth), Advertising by Design, 2nd edition (John Wiley & Sons), Designing Brand Experiences (Cengage Learning), and Thinking Creatively (HOW books). Her books have been translated into Chinese and Spanish.
Co-authoring with her colleague Professor Rose Gonnella, she wrote Visual Workout Creativity Workbook (Cengage Learning); and co-authored 2D: Visual Basics for Designers with Gonnella and award-winning designer Steven Brower. Known for her expertise in creativity, Landa penned Thinking Creatively (HOW), and co-authored Creative Jolt and Creative Jolt Inspirations (North Light Books) with Rose Gonnella and Denise M. Anderson. Robin’s article on ethics in design, “No Exit for Designers,” was featured in Print magazine’s European Design Annual/Cold Eye column; other articles have been featured in HOW magazine, Step Inside Design, Critique, and Icograda. Robin’s Amazon Shorts—“Advertising: 11 Insights from Creative Directors” and “Branding: 10 Truths Behind Successful Brands”—both reached the #1 spot on the Shorts best-seller list.
Robin has lectured across the country at the HOW International Design Conferences, Graphic Artists Guild conference, College Art Association, Thinking Creatively conference, Art Directors Club of New Jersey, and the One Club Education Summit. She has been interviewed on radio, television, in print, and the World Wide Web on the subjects of design, creativity, and art.
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Robin Landa’s books

Average rating: 3.9 · 720 ratings · 58 reviews · 58 distinct works

	Graphic Design Solutions 4.03 avg rating — 301 ratings — published 1996 — 27 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising by Design: Generating and Designing Creative Ideas Across Media 3.79 avg rating — 78 ratings — published 2010 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Designing Brand Experience: Creating Powerful Integrated Brand Solutions 3.84 avg rating — 45 ratings — published 2005 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Thinking Creatively 3.50 avg rating — 46 ratings — published 1998 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising by Design: Creating Visual Communications with Graphic Impact 4.16 avg rating — 25 ratings — published 2004 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself 3.64 avg rating — 28 ratings — published 2013 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Nimble: Thinking Creatively in the Digital Age 3.73 avg rating — 26 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Visual Workout: Creativity Workbook by Robin Landa (Goodreads Author), Rose Gonnella (Goodreads Author) 4.04 avg rating — 23 ratings — published 2000 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Essential Graphic Design Solutions 4.42 avg rating — 19 ratings — published 2013 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	2D: Visual Basics For Designers by Robin Landa (Goodreads Author), Rose Gonnella (Goodreads Author), Steven Brower (Goodreads Author) 3.95 avg rating — 20 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Robin Landa liked Lori's review of Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design: "A few months ago Robin Landa contacted me about her latest book. Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I would like readers to know I truly appreciate the way this book is broken down into chapters that ar" Read more of this review »
Jul 11, 2026 03:54PM · see review
Robin Landa liked Katie Meyers's review of Branding as a Cultural Force: Purpose, Responsibility, and Resonance: "Branding as a Cultural Force: Purpose, Responsibility, and Resonance by Robin Landa is an exceptional and deeply necessary book for the modern creative landscape. Professor Landa does a phenomenal job of elevating branding from a tool of mere consumer" Read more of this review »
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“N]ow, even more than in the past, creativity is a key to economic success. We no longer need people to follow directions in robot-like ways (we have robots for that), or to perform routine calculations (we have computers for that), or to answer already-answered questions (we have search engines for that). But we do need people who can ask and seek answers to new questions, solve new problems and anticipate obstacles before they arise. These all require the ability to think creatively. The creative mind is a playful mind.” —PETER GRAY, PH.D., Research Professor, Boston College”
― Robin Landa, Nimble: Thinking Creatively in the Digital Age

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