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Richard R. Lau

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Richard R. Lau



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Average rating: 3.77 · 31 ratings · 1 review · 5 distinct works
How Voters Decide: Informat...
3.74 avg rating — 27 ratings — published 2002 — 10 editions
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Political Cognition: The 19...
4.50 avg rating — 2 ratings — published 1986 — 2 editions
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Negative Campaigning: An An...
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3.50 avg rating — 2 ratings — published 2004 — 3 editions
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CONSTRUCT ACCESSIBILITY AND...
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[How Voters Decide: Informa...
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“Model 4 further holds that most of the time decision makers are guided by two competing motivations: the desire to make a good decision and the desire to make an easy decision.”
― Lau/Redlawsk, How Voters Decide: Information Processing in Election Campaigns
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