Heidi F. Schultz
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IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
by
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published
2003
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6 editions
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Integrated Marketing Communications: Putting It Together & Making It Work
by
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published
1993
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6 editions
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Building Customer-brand Relationships
by
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published
2009
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8 editions
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Brand Babble: Sense and Nonsense About Branding
by
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published
2003
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3 editions
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
by
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published
2013
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2 editions
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