John Care
More books by John Care…
“Small opportunities are often the beginning of great enterprises. Demosthenes”
― Mastering Technical Sales: The Sales Engineer's Handbook
― Mastering Technical Sales: The Sales Engineer's Handbook
“Cooler heads prevailed, and we attempted to call off the session. However, this was the salesperson’s first big opportunity, it was a marquee account, and we had a new VP of sales. Over the objections of the technical team, we sprinted down the path of the “dash to demo” and were instructed to perform the demo. This was totally contrary to our well-established sales process and caused severe conflict within the sales team. The SE on the account, being a true professional, decided to make the best of it and spent hours preparing with only limited information.”
― Mastering Technical Sales: The Sales Engineer’s Handbook
― Mastering Technical Sales: The Sales Engineer’s Handbook
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