Chris Hackley
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Advertising and Promotion: An Integrated Marketing Communications Approach
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published
2010
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5 editions
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Marketing: A Critical Introduction
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published
2009
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5 editions
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Advertising and Promotion: Communicating Brands
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published
2005
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8 editions
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Advertising and Promotion
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published
2014
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13 editions
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Marketing in Context: Setting the Scene
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published
2013
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6 editions
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
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published
2001
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9 editions
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Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)
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Doing Research Projects in Marketing, Management and Consumer Research
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published
2003
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7 editions
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Marketing and Social Construction
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published
2007
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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
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