Richard H. Millington

“Your goal is to get these members into the habit of regularly visiting the community to see the responses to their own posts. It takes time until visiting a community becomes a habit. Until then, members need frequent reminders to participate. Automated reminders are not enough.”
― Richard Millington, Buzzing Communities

“Area51. While StackExchange claims Area51 is an incubator for new sites, it’s better imagined as a gladiatorial gauntlet designed to weed out all but the most committed of leaders. In Area51, anyone can propose an idea for a new site, but the odds on any site making it through to launch is slim. The process begins by creating a proposal on the site. This alone requires a reputation score of at least 50, earned through previous contributions to the network. Once the proposal has been submitted, members progress to the definition phase. In this phase, group creators need at least five example questions and five users willing to follow the proposal within three days to avoid being deleted. If the proposal meets this criteria, it then has 90 days to attract 60 followers, 40 questions, and 10 votes. These votes help define what the site will be about. If the proposal survives the moderator chopper (many ideas are also merged or rejected for being too similar to existing sites at this stage), it moves into the commitment phase. In the commitment phase, group creators need to earn a 100% commitment score. This means at least 200 committed members, 100 of whom need to have a reputation score of 200+. A commitment isn’t made lightly; it’s an obligation to ask or answer 10 questions in the private beta phase. A member can only commit to one project at a time and a commitment means a member is putting their own reputation on the line to help someone else. If they fail to follow through (as many do), their reputation score drops. For StackExchange members, whose reputation score often helps them with future job applications, this is a big deal.”
― Richard Millington, The Indispensable Community: Why Some Brand Communities Thrive When Others Perish