Andy Sernovitz

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Andy Sernovitz



Average rating: 3.96 · 1,967 ratings · 92 reviews · 13 distinct worksSimilar authors
Word of Mouth Marketing: Ho...

3.96 avg rating — 1,921 ratings — published 94 — 27 editions
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Word of Mouth Marketing: Th...

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3.93 avg rating — 40 ratings — published 2012 — 6 editions
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Buzz marketing. El poder de...

really liked it 4.00 avg rating — 5 ratings
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Word of mouth marketing

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it was amazing 5.00 avg rating — 1 rating
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Marketing Boca a Boca

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Fisiltinin Gucu

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Mercadotecnia de Boca en Boca

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Word of Mouth Marketing: Ho...

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Word of Mouth Marketing: Ho...

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By Andy Sernovitz - Word of...

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Quotes by Andy Sernovitz  (?)
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“You should try to build word of mouth into every advertising campaign.”
Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking

“Real word of mouth dips in and out of different spaces. You eat at a good restaurant. You mention it to people at the office. One of them emails your recommendation to his wife. She emails four friends, and they have lunch there. Two mention the restaurant to other friends at a party, and one of them blogs about it. Someone reads the blog and calls a buddy about eating there. They review it online. You get the idea.”
Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking



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