Sign in with Facebook
Afdhel Aziz’s Followers (7)
Afdhel Aziz
More books by Afdhel Aziz…
“it’s no longer enough for great brands today to only have “share of mind” via a great product and “share of heart” (an emotional affinity). They must also win “share of spirit,” showing how they can uplift the world through positive social impact. And to achieve that and truly move the cultural needle, there is a new expectation of how a company shows up in the world; great advertising is nothing if not backed by significant actions.”
― Good Is The New Cool: The Principles Of Purpose
― Good Is The New Cool: The Principles Of Purpose
“there are so many things wrong with capitalism today:”
― Good Is The New Cool: The Principles Of Purpose
― Good Is The New Cool: The Principles Of Purpose
“The biggest mistake we see brands make at this point is that they attempt to jump into a cause with the mindset of singlehandedly saving the world. This mindset leads to campaigns such as the oft-maligned Kendall Jenner Pepsi ad that featured Pepsi as the cure for racism and police brutality. Although that campaign has become the poster child for self-aggrandizing approaches to social impact, Pepsi is far from alone in making that mistake. Unfortunately for them, they were the highest profile.”
― Good Is The New Cool: The Principles Of Purpose
― Good Is The New Cool: The Principles Of Purpose
Topics Mentioning This Author
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Around the World ...: Sri Lanka | 27 | 1497 | Mar 01, 2025 12:20PM |
Is this you? Let us know. If not, help out and invite Afdhel to Goodreads.
