Robert C. Townsend

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Robert C. Townsend



Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the "We Try Harder" advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest. ...more

Average rating: 4.04 · 949 ratings · 86 reviews · 9 distinct worksSimilar authors
Up the Organization: How to...

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4.06 avg rating — 831 ratings — published 1970 — 46 editions
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Further Up the Organization...

4.32 avg rating — 65 ratings — published 1984 — 12 editions
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Reinventing Leadership: Str...

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3.43 avg rating — 35 ratings — published 1995 — 8 editions
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Excellence in the Organization

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3.83 avg rating — 12 ratings — published 1986 — 3 editions
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The B-2 Chronicles: Uncommo...

liked it 3.00 avg rating — 3 ratings — published 1995
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Ascensiunea intr-o organizatie

it was ok 2.00 avg rating — 2 ratings — published 2011
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The B2 Chronicles: How Not ...

it was ok 2.00 avg rating — 1 rating — published 1994 — 3 editions
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Still Further Up the Organi...

0.00 avg rating — 0 ratings — published 1989
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Up the Organization

0.00 avg rating — 0 ratings2 editions
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“The Graduate.Will anybody of a certain age forget that scene when Braddock (Dustin Hoffman)”
Robert C. Townsend, Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits

“MANAGEMENT CONSULTANTS The effective ones are the one-man shows.The institutional ones are disastrous. They waste time, cost money, demoralize and distract your best people, and don’t solve problems. They are people who borrow your watch to tell you what time it is and then walk off with it. Don’t use them under any circumstances. Not even to keep your stockholders and directors quiet. It isn’t worth it. Many organizations who’ve been through it will react promptly, thoroughly, and effectively to the threat: “If you fellows don’t get shaped up in thirty days so you’re a credit to the rest of the company, I’m going to call in Booz, Allen.”
Robert C. Townsend, Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits

“performance-appraisal sheet would have looked like this: Adaptability 0 Adventuresomeness 100 Cruelty 100 Energy 100 Flexibility 0 Intelligence 100 Justice 100 Gets along well with others 0”
Robert C. Townsend, Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits



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