H Khatun

“Pitch example 2 Hi (journalist name), I would like to offer the news of a joint venture for your business pages.  Two industry leaders in the world of branding and signage from the UK and US have joined forces to form (the name of the joint venture), a one-stop design, engineering, manufacturing and project management solution for businesses across the globe. Do let me know if you need more information on this.  Regards (Name) Dissecting the pitch This pitch is about a branding joint venture and it’s a real pitch that I sent to a journalist for my client, which resulted in great coverage. Let’s break it down: Straight away, you know it’s a joint venture story.  I’ve been helpful enough to tell the journalist where it would fit, i.e. their business pages.  The credibility is enforced by saying two industry leaders in the world of branding and signage.  I’ve detailed the sector. I’ve mentioned the international collaboration by saying it’s a UK and US company. I briefly explain what they’re offering by saying it’s a one-stop design, engineering, manufacturing and project management solution. It’s a bit of a mouthful but the reason there was this much detail as opposed to the more straightforward doggy daycare, is because the audiences were very different. This is for the branding press and the business press, whereas the doggy daycare was aimed at the local media, who cover a range of topics.”
― H Khatun, Priceless Publicity: How to get money-can't-buy media coverage for your business