Kate Flannery

“Inside the Galleria it was dark and dank, with fountains and foliage unchanged from the 1980s. I instantly knew it—an old friend—despite having never stepped foot inside, and the loneliness that had been haunting me all day lifted in an instant. Even though I was two thousand miles from it, I was home. I had just moved from Philly, and I didn’t know a soul. My new life was feeling so empty, I needed cheap stuff to fill it up, and there was something particularly alluring that drew me to the Galleria that day—a store I had heard about that was becoming ubiquitous in Los Angeles, popping up faster than a rash of Starbucks in the cityscape. It was a fast-fashion empire to rule them all—pitch-perfect knockoffs of designer styles on an endlessly rotating trend carousel that changed out daily. If you couldn’t afford a Murakami Louis Vuitton monogram bag or the Miu Miu pleated micro mini, you could pacify yourself with their bogus cousins for a fraction of the price, and not feel bad tossing them when the trends shifted in a month or two. I spotted the store’s golden logo overhead. Forever 21. The name alone was pure poetry written in the California sand. Forever 21—like the spirit of a roller-skating bikini girl riding into the Venice Beach dusk. Forever 21—like Madonna, like Angelyne—faces and bodies sculpted into youthful approximations of their aging corporal forms. Forever 21—the true spirit of Los Angeles. I felt it enter me, I was possessed.”
― Kate Flannery, Strip Tees: A Memoir of Millennial Los Angeles