Ron Shaich
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Know What Matters: Lessons from a Lifetime of Transformations
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Know What Matters: Lessons from a Lifetime of Transformations - Library Edition
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“Who are our customers? How do we understand the structure and niches of the market? What matters to the target consumers in each niche? What do they want? What jobs do they need us to complete? And what do we have to do better than our competitors to win their loyalty?”
― Know What Matters: Lessons from a Lifetime of Transformations
― Know What Matters: Lessons from a Lifetime of Transformations
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