Chet Richards’s Followers (14)

Chet Richards

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Chet Richards was a close associate of the late US Air Force Colonel John R. Boyd from the mid-1970s until Boyd s death in 1997. Boyd had asked him to review the mathematical portions of his first civilian paper, Destruction and Creation, and this led to a collaboration that eventually included applications to the business world.

Chet Richards career began at the Pentagon in 1971, and has included employment with Northrop, the professional services company CACI in Washington DC, and Lockheed. A consultant since 1999, he maintains his practice in strategy for business, marketing, and communications through Tarkenton & Addams, Inc., a public relations firm in Atlanta, GA.

Chet is the author of several publications all involving applications of Chet Richards was a close associate of the late US Air Force Colonel John R. Boyd from the mid-1970s until Boyd s death in 1997. Boyd had asked him to review the mathematical portions of his first civilian paper, Destruction and Creation, and this led to a collaboration that eventually included applications to the business world.

Chet Richards career began at the Pentagon in 1971, and has included employment with Northrop, the professional services company CACI in Washington DC, and Lockheed. A consultant since 1999, he maintains his practice in strategy for business, marketing, and communications through Tarkenton & Addams, Inc., a public relations firm in Atlanta, GA.

Chet is the author of several publications all involving applications of Boyd s strategies. His most recent, A Swift, Elusive Sword, addresses how we can re-fashion the US Defense Department to defend ourselves against the types of non-traditional enemies we will likely face in the 21st Century. It was published by the Centers for Defense Information shortly before 9/11, has been translated into Russian, and is now in its second printing. He has lectured on this subject to commercial organizations in the US and abroad, including the US Army Command and Staff College and the Air War College, and is the only person to have delivered Boyd s Patterns of Conflict since Boyd s death.

Chet is also a retired colonel in the US Air Force Reserve, where he served for many years as the Reserve Air Attaché to Saudi Arabia. Prior to that, he was a reservist on the Air Staff in Washington, where he built computer models of fighter aircraft effectiveness. He was commissioned in 1969 through the Army ROTC program at the University of Mississippi.

Chet and his wife, Ginger, live in Atlanta, where, in addition to their work with Tarkenton & Addams, they build custom web sites to support the marketing communications needs of their clients. They also own and operate two sites devoted to John Boyd s strategic legacy, Defense and the National Interest (http://www.d-n-i.net) and Belisarius.com (http://www.belisarius.com.) They have two daughters who, as this is written, are both in graduate school in Georgia, and one very overweight cat.

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Chet Richards’s books

Average rating: 4.11 · 729 ratings · 60 reviews · 7 distinct works • Similar authors

	Star Trek 5 (La Pista delle Stelle, #5) by James Blish, Arthur Heinemann, Chet Richards 3.68 avg rating — 1,108 ratings — published 1972 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Certain to Win: The Strategy of John Boyd, Applied to Business 4.13 avg rating — 672 ratings — published 2004 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Swift, Elusive Sword: What if Sun Tzu and John Boyd Did a National Defense Review? 4.05 avg rating — 20 ratings — published 2001 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Pentagon Labyrinth: 10 Short Essays to Help You Through It by Winslow T. Wheeler, Pierre M. Sprey, George Wilson 3.84 avg rating — 19 ratings — published 2011 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Neither Shall the Sword: Conflict in the Years Ahead 3.63 avg rating — 8 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	If We Can Keep It: A National Security Manifesto for the Next Administration 3.80 avg rating — 5 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Certain To Win 4.33 avg rating — 3 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“The nature of war is to shape the enemy.”
― Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business

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“It is also possible to have multiple plans operating at the same time, within an overall strategy. You can then reinforce the ones that succeed and cut off the ones that don’t.”
― Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business

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“Implicit Communication The German organizational climate encouraged people to act, and to take the initiative, even during the terror and chaos of war. Within this climate, the principles of mutual trust and intuitive competence make much of implicit communication, as opposed to detailed, written instructions. The Germans felt they had no alternative. As the Chief of the Prussian General Staff in the Franco-Prussian War (1870-71), Field Marshal Helmuth von Moltke, observed in the mid-1800s, the greater risk is the loss of time that comes from always trying to be explicit.61 Or as General Gaedcke commented about his unit in WW II, if he had tried to write everything down, “we would have been too late with every attack we ever attempted.”62”
― Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business

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Chet Richards’s Followers (14)

Chet Richards

Combine EditionsChet Richards’s books

Combine Editions
Chet Richards’s books