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George S. Day

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George S. Day


Born
The United States

George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Bryn Mawr, Pennsylvania.

Average rating: 3.63 · 371 ratings · 21 reviews · 49 distinct worksSimilar authors
Strategy from the Outside I...

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3.86 avg rating — 79 ratings — published 2010 — 3 editions
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Wharton on Dynamic Competit...

3.42 avg rating — 60 ratings — published 1997 — 9 editions
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Peripheral Vision: Detectin...

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3.73 avg rating — 41 ratings — published 2006 — 3 editions
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Innovation Prowess: Leaders...

3.40 avg rating — 45 ratings — published 2013 — 10 editions
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See Sooner, Act Faster: How...

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3.76 avg rating — 21 ratings — published 2019 — 7 editions
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The Market Driven Organizat...

3.53 avg rating — 17 ratings — published 1999 — 3 editions
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Market Driven Strategy: Pro...

3.73 avg rating — 15 ratings — published 1990 — 7 editions
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Buyer Attitudes and Brand C...

really liked it 4.00 avg rating — 1 rating
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Strategic Market Planning: ...

liked it 3.00 avg rating — 1 rating — published 1984
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The Interface of Marketing ...

0.00 avg rating — 0 ratings — published 1990
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