George S. Day’s Followers (4)

George S. Day

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The United States

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George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Bryn Mawr, Pennsylvania.

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George S. Day’s books

Average rating: 3.63 · 372 ratings · 21 reviews · 51 distinct works • Similar authors

	Strategy from the Outside In: Profiting from Customer Value by George S. Day, Christine Moorman 3.86 avg rating — 79 ratings — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Wharton on Dynamic Competitive Strategy 3.42 avg rating — 60 ratings — published 1997 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company by George S. Day, Paul J. H. Schoemaker 3.73 avg rating — 41 ratings — published 2006 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Innovation Prowess: Leadership Strategies for Accelerating Growth 3.40 avg rating — 45 ratings — published 2013 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence by George S. Day, Paul J. H. Schoemaker 3.77 avg rating — 22 ratings — published 2019 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers 3.53 avg rating — 17 ratings — published 1999 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Market Driven Strategy: Processes for Creating Value 3.73 avg rating — 15 ratings — published 1990 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Buyer Attitudes and Brand Choice Behavior really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Market Planning: The Pursuit of Competitive Advantage liked it 3.00 avg rating — 1 rating — published 1984	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Interface of Marketing and Strategy (Strategy Management Policy and Planning : A Multivolume Treatise, Vol 4) 0.00 avg rating — 0 ratings — published 1990	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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The Parmesan Society: Overcoming the Short-Term Trap: Building a Flywheel for Sustained Innovation (Featured Author Insight: George’s Core Warning on Growth)	26	18	Aug 31, 2026 07:26AM

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George S. Day’s Followers (4)

George S. Day

Combine EditionsGeorge S. Day’s books

Topics Mentioning This Author

Combine Editions
George S. Day’s books