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Joseph F. Hair Jr.

Joseph F. Hair Jr.’s Followers (10)

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Joseph F. Hair Jr.


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Joe Franklin Hair, Jr.

Average rating: 3.79 · 702 ratings · 38 reviews · 58 distinct works
Multivariate Data Analysis

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4.10 avg rating — 179 ratings — published 1979 — 39 editions
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A Primer on Partial Least S...

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4.45 avg rating — 53 ratings — published 2013 — 15 editions
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Essentials of Marketing Res...

3.50 avg rating — 58 ratings — published 2007 — 24 editions
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Marketing Research

4.22 avg rating — 32 ratings — published 1999 — 49 editions
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Essentials of Business Rese...

3.86 avg rating — 22 ratings — published 2003 — 20 editions
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Sales Management: Building ...

4.61 avg rating — 18 ratings — published 2008 — 9 editions
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Research Methods for Business

4.33 avg rating — 9 ratings — published 2006 — 2 editions
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Principles of Marketing

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4.29 avg rating — 7 ratings — published 2000
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Cengage India MKTG: A South...

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it was amazing 5.00 avg rating — 5 ratings
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Partial Least Squares Struc...

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4.60 avg rating — 5 ratings3 editions
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More books by Joseph F. Hair Jr.…
Quotes by Joseph F. Hair Jr.  (?)
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“The research is based on secondary data, which may lack a comprehensive substantiation on the grounds of measurement theory”
Joseph F. Hair Jr., Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook

“which is therefore the preferred method when the research objective is theory development and explanation of variance”
Joseph F. Hair Jr., Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook

“However, if the primary research objective is prediction and explanation of target constructs (Rigdon, 2012), PLS-SEM should be given preference”
Joseph F. Hair Jr., Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook



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