Joseph F. Hair Jr.
Genre
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Multivariate Data Analysis
by
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published
1979
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39 editions
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A Primer on Partial Least Squares Structural Equation Modeling
by
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published
2013
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15 editions
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Essentials of Marketing Research
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published
2007
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24 editions
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Marketing Research
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published
1999
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49 editions
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Essentials of Business Research
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published
2003
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20 editions
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Sales Management: Building Customer Relationships and Partnerships
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published
2008
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9 editions
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Research Methods for Business
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published
2006
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2 editions
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Principles of Marketing
by
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published
2000
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Cengage India MKTG: A South-Asian Perspective with CourseMate
by |
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook (Classroom Companion: Business)
by |
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“The research is based on secondary data, which may lack a comprehensive substantiation on the grounds of measurement theory”
― Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
― Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
“which is therefore the preferred method when the research objective is theory development and explanation of variance”
― Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
― Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
“However, if the primary research objective is prediction and explanation of target constructs (Rigdon, 2012), PLS-SEM should be given preference”
― Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
― Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
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