Nicholas Ind

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Nicholas Ind



Average rating: 4.0 · 102 ratings · 9 reviews · 37 distinct worksSimilar authors
Living the Brand: How to Tr...

3.72 avg rating — 25 ratings — published 2001 — 13 editions
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¡Quiero esta marca!: Cómo c...

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4.36 avg rating — 11 ratings2 editions
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Brand Desire: How to Create...

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4.09 avg rating — 11 ratings — published 2016 — 6 editions
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Brand Together: How Co-Crea...

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3.73 avg rating — 11 ratings — published 2012 — 6 editions
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Beyond Branding: How the Ne...

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really liked it 4.00 avg rating — 9 ratings — published 2003 — 4 editions
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Branding Inside Out: Intern...

3.38 avg rating — 8 ratings3 editions
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The Corporate Brand

4.60 avg rating — 5 ratings — published 1997 — 5 editions
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Brands with a Conscience: H...

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4.60 avg rating — 5 ratings5 editions
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Terence Conran The Authoris...

really liked it 4.00 avg rating — 3 ratings
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Branding Governance: A Part...

it was amazing 5.00 avg rating — 2 ratings — published 2007 — 3 editions
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Quotes by Nicholas Ind  (?)
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“The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and as a group of interacting subjects) become partial employees and employees become partial consumers.”
Nicholas Ind, Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

“If markets change then so must brands.”
Nicholas Ind, Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

“Co-creation suggests the interaction of individuals within a framework to evolve, re-define or invent something that is new.”
Nicholas Ind, Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands



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