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Nicholas Ind
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“The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and as a group of interacting subjects) become partial employees and employees become partial consumers.”
― Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
― Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
“If markets change then so must brands.”
― Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
― Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
“Co-creation suggests the interaction of individuals within a framework to evolve, re-define or invent something that is new.”
― Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
― Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
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