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25 distinct works
Neurobranding
4.11 avg rating — 18 ratings
— published 2012 —
6 editions
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Neuromarketing Essentials: What Every Marketer Needs To Know (NMSBA Book 3)
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Creating Brand Meaning: How to Use Brand Vision Archetypes
3.50 avg rating — 4 ratings
— published 2012 —
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Creating Brand Meaning: How to use Brand Vision Archetypes Vol 1
it was amazing
5.00 avg rating — 1 rating
— published 2012
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Brand Vision Archetypes: Creating Brands With Meaning
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Smarter, Wiser, Calmer, Focused: Your brain's natural advantage
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Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession
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— published 2009 —
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Creating Brand Meaning: How to Use Brand Vision Archetypes Vol 2
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— published 2012
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Waking the Giant: Revitalising the Mature Brand
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— published 2009 —
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The Book of Change: Why You Fail and How to Succeed. Make the Changes You Want, and Make Them Stick.
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— published 2011 —
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