Bev Burgess

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Bev Burgess



Average rating: 3.91 · 92 ratings · 6 reviews · 9 distinct worksSimilar authors
A Practitioner's Guide to A...

3.81 avg rating — 70 ratings — published 2017 — 7 editions
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Account-Based Growth: Unloc...

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4.40 avg rating — 5 ratings2 editions
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Account-Based Marketing: Th...

4.40 avg rating — 5 ratings2 editions
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Executive Engagement Strate...

4.20 avg rating — 5 ratings3 editions
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ABM Account-Based Marketing...

really liked it 4.00 avg rating — 5 ratings2 editions
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Account-Based Growth: Unloc...

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really liked it 4.00 avg rating — 1 rating
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Account-Based Marketing: Th...

really liked it 4.00 avg rating — 1 rating
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Executive Engagement Strate...

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Marketing Technology as a S...

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Quotes by Bev Burgess  (?)
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“a re-evaluation about how to move these smaller customers to self-service channels and the rebalancing of resources towards the larger, more profitable customers, upon whom future profitable growth depends.”
Bev Burgess, Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

“Strategic ABM only makes sense in accounts with large budgets because it is so resource-intensive, with marketers looking after between three and five accounts, or sometimes a single, large account.”
Bev Burgess, A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

“acquiring a new customer is five to 25 times more expensive than retaining an existing one.”
Bev Burgess, Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus



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