Bev Burgess
More books by Bev Burgess…
“a re-evaluation about how to move these smaller customers to self-service channels and the rebalancing of resources towards the larger, more profitable customers, upon whom future profitable growth depends.”
― Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus
― Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus
“Strategic ABM only makes sense in accounts with large budgets because it is so resource-intensive, with marketers looking after between three and five accounts, or sometimes a single, large account.”
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
“acquiring a new customer is five to 25 times more expensive than retaining an existing one.”
― Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus
― Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus
Is this you? Let us know. If not, help out and invite Bev to Goodreads.