Khalid Saleh

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Khalid Saleh


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Author, Founder of Invesp, Conversion Optimization Firm.
Studied in The University of Texas at Austin.

Average rating: 3.93 · 74 ratings · 4 reviews · 4 distinct works
Conversion Optimization: Th...

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3.93 avg rating — 74 ratings — published 2010 — 6 editions
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Conversion Optimization

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Otimização de conversão: A ...

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“The primary conversion goal on a page drives all of its elements, including copy, design, and layout. Goals that distract visitors from the primary conversion goal should be reworked or removed. Never lose focus of your main objective on the site (conversion). When you lose focus, your conversion rates will drop. It’s that simple.”
Khalid Saleh, Conversion Optimization: The Art and Science of Converting Prospects to Customers



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