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Raymond W. LaForge

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at the University of Louisville. His research is published in many journals, including the JOURNAL OF MARKETING, JOURNAL OF MARKETING RESEARCH, JOURNAL OF THE ACDEMY OF MARKETING SCIENCE, among others. He has co-authored MARKETING; PRICIPLES & PERSEPCTIVES 5E, SALES MANAGEMENT: ANALYSIS AND DECISION MAKING 9E, PROFESSIONAL SELLING: A TRUST-BASED APPROACH 4E, STRATEGIC LEADERSHIP: BREAKTHROUGH THINKING FOR BREAKTHROUGH RESULTS, and THE PROFESSIONAL SELLING SKILLS WORKBOOK. LaForge has served on the board of many organizations, including as Vice President/Marketing for the Academy of Business Education; Vice President of Marketing, Teaching, and Conferences for the American ...more

Combine Editions
Raymond W. LaForge’s books

Average rating: 3.51 · 81 ratings · 4 reviews · 10 distinct works

	Sell by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila 3.23 avg rating — 62 ratings — published 2010 — 27 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sales Management: Analysis And Decision Making 3.95 avg rating — 20 ratings — published 1989 — 26 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Professional Selling: A Trust-Based Approach by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Ramon A. 3.76 avg rating — 17 ratings — published 1999 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Principles and Perspectives by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 3.20 avg rating — 5 ratings — published 1995 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Business Week Edition to accompany Marketing by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Career Guide by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge liked it 3.00 avg rating — 1 rating — published 1995	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Principles and Perspectives by Raymond W. LaForge, William O. Bearden, Thomas N. Ingram 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Professional Selling Workbook by Ramon A. Avila, Elwanda Ingram, Michael R. Williams 0.00 avg rating — 0 ratings — published 1995	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sales Management: Analysis and Decision Making by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Entrepreneurship Interface /Reseach At the Marketing 1992 by Gerald E. Hills (editor), Raymond W. LaForge (Editor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars