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William O. Bearden

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William O. Bearden, the Bank of America Chaired Professor of Marketing at
the University of South Carolina, received his PhD from the University of
South Carolina in 1975 and served on the faculty of the University of Alabama
from 1976 to 1978. He has published frequently in the Journal of Marketing
Research and the Journal of Consumer Research, as well as having a number
of publications in other marketing and consumer research journals. He coauthored
Marketing Principles and Perspectives (with Thomas N. Ingram and
Raymond W. LaForge, 3rd ed., 2001) and the Handbook of Marketing Scales:
Multi-Item Measures for Marketing and Consumer Behavior Research (with
Richard Netemeyer, 2nd ed., 1999). He is currently on the editorial review
boards of the Journa ...more

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William O. Bearden’s books

Average rating: 3.77 · 22 ratings · 1 review · 9 distinct works

	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden, Richard G. Netemeyer 3.78 avg rating — 9 ratings — published 1993 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Scaling Procedures: Issues and Applications by Richard G. Netemeyer, William O. Bearden, Subhash Sharma 4.33 avg rating — 6 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Principles and Perspectives 3.20 avg rating — 5 ratings — published 1995 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Business Week Edition to accompany Marketing by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Career Guide by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge liked it 3.00 avg rating — 1 rating — published 1995	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	AMA Educators' Proceedings Enhancing Knowledge Development In Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development In Marketing) by William O. Bearden, A. Parasuraman 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Media Resource Gde Marketing+Princ+Persp 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Principles and Perspectives by Laforge Raymond W. Bearden William O. Ingram Thomas N. Ingram Thomas Bearden William LaForge Raymond (1997-08-01) Hardcover by William O. Bearden, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Principles and Perspectives by Raymond W. LaForge, William O. Bearden, Thomas N. Ingram 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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