Byron Sharp’s Followers (105)

Byron Sharp

Born

New Zealand

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Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.

His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.

Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals. ...more

Combine Editions
Byron Sharp’s books

Average rating: 4.16 · 4,348 ratings · 329 reviews · 5 distinct works • Similar authors

	How Brands Grow: What Marketers Don't Know 4.16 avg rating — 3,751 ratings — published 2010 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Jenni Romaniuk, Byron Sharp 4.16 avg rating — 538 ratings — published 2016 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Theory, Evidence, Practice 4.21 avg rating — 61 ratings — published 2013 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Brands Grow and How Brands Grow Part 2 by Byron Sharp, Jenni Romaniuk 4.44 avg rating — 25 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How B2B Brands Grow by Jenni Romaniuk, Byron Sharp, John Dawes it was ok 2.00 avg rating — 1 rating — published 2023	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Byron Sharp (?)

“Building mental availability requires distinctiveness and clear branding, while brands seldom compete on meaningful differentiation.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

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“in terms of mental and physical availability. Even product innovation largely works (when it works) by enhancing mental availability and gaining further physical distribution.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

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“It suggests that while high physical availability is an essential requirement for high market share it does not guarantee market share.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

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Byron Sharp’s Followers (105)

Byron Sharp

Combine EditionsByron Sharp’s books

Combine Editions
Byron Sharp’s books