Alice M. Tybout’s Followers (3)

Alice M. Tybout

Alice M. Tybout is the Harold T. Martin Professor of Marketing. She served as chairperson of the Marketing Department 2004-2006.

Professor Tybout conducts research related to how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management. She has published numerous articles in scholarly journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Marketing, and the Journal of Personality and Social Psychology. In addition, she has published articles in Harvard Business Review, and is the co-editor of four books; Perspectives on the Affective and Cognitive ...more

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Alice M. Tybout’s books

Average rating: 4.09 · 501 ratings · 24 reviews · 7 distinct works • Similar authors

	Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Alice M. Tybout (Editor), Philio Kotler (Foreword), Tim Calkins (Goodreads Author) (Editor) 4.09 avg rating — 275 ratings — published 2005 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kellogg on Marketing by Alice M. Tybout, Philip Kotler (Foreword), Bobby J. Calder (Editor) 4.07 avg rating — 207 ratings — published 2000 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kellogg on Branding in a Hyper-Connected World by Alice M. Tybout (Editor), Tim Calkins (Goodreads Author) 4.25 avg rating — 28 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Branding. Kellogg. Gestão de Marcas really liked it 4.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Cognitive and Affective Responses to Advertising by Patricia Cafferata, Alice M. Tybout (Editor) did not like it 1.00 avg rating — 1 rating — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kellogg on Marketing by Tybout, Alice M. Published by Wiley 2nd (second) edition (2010) Hardcover 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Alice M. Tybout (?)

“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands. Tim”
― Alice M. Tybout, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

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Alice M. Tybout’s Followers (3)

Alice M. Tybout

Combine EditionsAlice M. Tybout’s books

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Combine Editions
Alice M. Tybout’s books