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Geoff Livingston

145 books | 1,300 friends

John Cass

Goodreads Author

Born

in Manchester, The United Kingdom

December 21

Website

http://pr.typepad.com/pr_communications/

Twitter

johncass

Genre

Business & Investing, Professional & Technical, Computers & Internet

Member Since

May 2012

URL

https://www.goodreads.com/johncass

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John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com and is a Founding Fellow of the Society for New Communications Research, a nonprofit think tank on how social media is being used by business, the media and society. Currently John is based in Boston, Massachusetts. ...more

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John Cass's Blog

5 books to put on your bookshelf

A few years ago I was chatting with a technical bookseller about how to market books, and I suggested it would be a good idea to survey established professionals in a technical field on which books they would keep on their bookshelf above all others as a library of reference for their profession.

My intent was that you don't just pick the most popular books of the moment, but the books that will r Read more of this blog post »

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Published on May 11, 2012 06:52 • Tags: books, reading, writing

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John Cass’s books

Average rating: 3.5 · 10 ratings · 0 reviews · 3 distinct works

	Strategies and Tools for Corporate Blogging 3.50 avg rating — 10 ratings — published 2007 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Finding Family Connections through Neighbor History 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Finding Family Connections Through Neighbor History: Core Case Study: Hampton, New Hampshire (Neighbor History Series) by John Cass (Goodreads Author), Scott Nadler (contributor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars