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Social Media Handbuch Theorien Methoden Modelle
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Daniel Michelis
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(Herausgeber)
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— published 2010
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Interaktive Großbildschirme im öffentlichen Raum: Nutzungsmotive und Gestaltungsregeln
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— published 2009
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Der vernetzte Konsument: Grundlagen des Marketing im Zeitalter partizipativer Unternehmensführung
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— published 2014
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Social Media Handbuch: Theorien, Methoden, Modelle und Praxis
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— published 2015
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Der Wandel von Electronic zu Mobile Marketing: Gestaltungsregeln für ein dialogorientiertes Online Relationship Marketing
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