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Sara Dolnicar

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Sara Dolnicar



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Average rating: 4.12 · 42 ratings · 2 reviews · 5 distinct works
Market Segmentation Analysi...
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Urlaubserwartungen Der Somm...
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Activity-based market sub-s...
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A Nonparametric Approach to...
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Building Tourism Knowledge ...
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“Good tactical marketing can never compensate for bad strategic marketing. Strategic marketing is the foundation of organisational success.”
― Sara Dolnicar, Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
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