Bob Parsons

“Never minimize damage. Don’t hide it. Bring it forward. I usually don’t care about who did what. Most problems occur by accident, so I don’t care about that. What I do care about is fixing the situation—fast. That’s important. Good news is nice to hear, but bad news is essential to hear.”
― Bob Parsons, Fire in the Hole!: The Untold Story of My Traumatic Life and Explosive Success

“Within any organization, there are two groups of people you must focus on: your employees and your customers. The most important group is your employees. You need to create enthusiasm among your team members, because they’re the people who are interacting with your customers day in and day out. If they’re happy with their job, their pay, and how they’re treated, and they believe in what the company is doing, they’ll be excited about your products. They’ll be full of enthusiasm. And what do we know about enthusiasm? It’s contagious. We all want to be where enthusiasm is. Employees transfer enthusiasm to customers if they’re in the right position and do their job. And when that happens, customers instill enthusiasm in other prospective buyers by spreading the word on your behalf. That carries much greater weight than any ad.”
― Bob Parsons, Fire in the Hole!: The Untold Story of My Traumatic Life and Explosive Success