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Jim Lecinski’s Followers (1)
Jim Lecinski
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“But there's one critical difference between old-fashioned word of mouth and the digital version. "Talking over the hedge is one-to-one," says Prof. Dave Reibstein, the William Stewart Woodside Professor at The Wharton School. "Digital word of mouth is one-to-millions. If you have a good experience, it's shared and re-shared with millions. You post it and suddenly, it's flying.”
― Winning the Zero Moment of Truth - ZMOT
― Winning the Zero Moment of Truth - ZMOT
“Audiences are asking three things about your product: Will it save me money? Will it save me time? Will it improve my life?”
― Winning the Zero Moment of Truth - ZMOT
― Winning the Zero Moment of Truth - ZMOT
Topics Mentioning This Author
| topics | posts | views | last activity | |
|---|---|---|---|---|
| SOS: Serious Over...: January 2014 Cover Hunt Challenge | 31 | 57 | Jan 31, 2014 02:02PM | |
Romance Lovers fo...:
Double-Decker Alphabet Bus (Z-A) 2014
|
417 | 189 | Dec 30, 2014 10:02AM | |
| Nothing But Readi...: New 2 U Authors: 2014 | 345 | 758 | Jan 11, 2015 09:29AM |
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