Chris Graves
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July 2010
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“The Dip creates scarcity; scarcity creates value”
― The Dip: A Little Book That Teaches You When to Quit
― The Dip: A Little Book That Teaches You When to Quit
“And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world.”
― The Dip: A Little Book That Teaches You When to Quit
― The Dip: A Little Book That Teaches You When to Quit
“Scarcity, as we’ve seen, is the secret to value. If there wasn’t a Dip, there’d be no scarcity.”
― The Dip: A Little Book That Teaches You When to Quit
― The Dip: A Little Book That Teaches You When to Quit





















