Barry J. Babin

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Barry J. Babin


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Barry Babin has authored over 70 research publications in some of the most prestigious periodicals, including the JOURNAL OF MARKETING, the JOURNAL OF CONSUMER RESEARCH, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. He has won numerous honors for his research, including the University of Southern Mississippi's Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. Dr. Babin is the president of the Academy of Marketing Sciences and the former president o ...more

Average rating: 3.97 · 425 ratings · 26 reviews · 33 distinct works
CB 4 [with CourseMate & Car...

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3.70 avg rating — 71 ratings — published 2008 — 23 editions
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Essentials of Marketing Res...

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3.25 avg rating — 8 ratings — published 2015 — 4 editions
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Business Research Methods

really liked it 4.00 avg rating — 6 ratings — published 2009 — 3 editions
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Exploring Marketing Researc...

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CCONS

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CB Online, 1 term (6 months...

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Bundle: CB3 (with Marketing...

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CB, 2nd Edition

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