Fred Kofman

“Controllers want to prove that their perspective is the correct one. That proves that they are right—as a matter of self-worth, not just of accuracy. Controllers equate being right with being effective.”
― Fred Kofman, Conscious Business: How to Build Value Through Values

“To change a culture, the leaders have to change the messages people receive about what they must do to fit in. When people understand that there are new requirements for belonging, they adjust their behavior accordingly. Cultural change starts with a new set of messages. Culture-changing communication is nonverbal—the “doing” rather than the “saying”—and comes most vividly from leadership behaviors. The behavior of leaders exemplifies what people with power—and those who aspire to have it—are supposed to do. A small change in a senior manager’s behavior can send a big message.”
― Fred Kofman, Conscious Business: How to Build Value Through Values