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Paul Larche
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Paul Larche

Goodreads Author


Born
in Timmins, Ontario Canada, Canada
Website

Twitter
paullarche_

Genre
Nonfiction, Business, Psychology

Influences
Daniel Kahneman
Jonathan Haidt
Yuval Noah Harari

Member Since
May 2025


Paul Larche is a marketing strategist, broadcaster, and entrepreneur with over four decades of experience building brands that resonate. As the author of The Divided Brain, Paul reveals how understanding the fast, emotional Old Brain and the slower, rational New Brain can transform the way you lead, market, and connect. A Hall of Fame broadcaster and award-winning business leader, he has worked with major brands, community leaders, and startups to unlock deeper consumer connections. Learn more at www.paullarche.com. ...more

Combine Editions

Average rating: 4.71 · 21 ratings · 27 reviews · 1 distinct work • Similar authors
The Divided Brain: Understa...
4.71 avg rating — 21 ratings — 3 editions
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Paul Larche rated a book it was amazing
BRAIN GAIN by Gerald M. Kilby
BRAIN GAIN: A high-stakes technothriller
by Gerald M. Kilby (Goodreads Author)
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Feb 21, 2026 12:08PM  · 
Paul Larche joined the group Goodreads Librarians Group
220
Sep 06, 2025 02:13PM  · 
Paul Larche shared a quote
The Divided Brain by Paul Larche
“Your brand isn’t what you say it is — it’s what people feel it is.”
 Paul Larche
Aug 10, 2025 08:59AM  ·   · more quotes by Paul Larche ·  preview book
Paul Larche shared a quote
The Divided Brain by Paul Larche
“When the Old Brain wants to fill in the blanks, the New Brain happily makes up a story.”
 Paul Larche
Aug 10, 2025 08:59AM  ·   · more quotes by Paul Larche ·  preview book
More of Paul's books…
Quotes by Paul Larche  (?)
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“When the Old Brain wants to fill in the blanks, the New Brain happily makes up a story.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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“Logic alone rarely wins hearts or wallets.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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“Your brand isn’t what you say it is — it’s what people feel it is.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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Paul’s Quotes

“We buy on emotion and justify with facts.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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“The Old Brain decides; the New Brain justifies.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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“The most persuasive stories are the ones we tell ourselves.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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“Logic alone rarely wins hearts or wallets.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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“When the Old Brain wants to fill in the blanks, the New Brain happily makes up a story.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business
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