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Paul Larche

Goodreads Author

Born

in Timmins, Ontario Canada, Canada

Website

https://www.paullarche.com

Twitter

paullarche_

Genre

Nonfiction, Business, Psychology

Influences

Daniel Kahneman
Jonathan Haidt
Yuval Noah Harari

Member Since

May 2025

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Paul Larche is a marketing strategist, broadcaster, and entrepreneur with over four decades of experience building brands that resonate. As the author of The Divided Brain, Paul reveals how understanding the fast, emotional Old Brain and the slower, rational New Brain can transform the way you lead, market, and connect. A Hall of Fame broadcaster and award-winning business leader, he has worked with major brands, community leaders, and startups to unlock deeper consumer connections. Learn more at www.paullarche.com. ...more

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Paul Larche’s books

Average rating: 4.86 · 21 ratings · 23 reviews · 1 distinct work • Similar authors

The Divided Brain: Understanding Human Behaviour in Branding and Business

4.86 avg rating — 21 ratings — 3 editions

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Paul Larche joined the group Goodreads Librarians Group
Sep 06, 2025 02:13PM · like
Paul Larche shared a quote “Your brand isn’t what you say it is — it’s what people feel it is.” Paul Larche
Aug 10, 2025 08:59AM · like · more quotes by Paul Larche · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Divided Brain by Paul Larche. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Divided Brain by Paul Larche <iframe sandbox id="wrongBookKindlePreviewScreen">
Paul Larche shared a quote “When the Old Brain wants to fill in the blanks, the New Brain happily makes up a story.” Paul Larche
Aug 10, 2025 08:59AM · like · more quotes by Paul Larche · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Divided Brain by Paul Larche. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Divided Brain by Paul Larche <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Paul Larche (?)

“When the Old Brain wants to fill in the blanks, the New Brain happily makes up a story.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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“Logic alone rarely wins hearts or wallets.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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“Your brand isn’t what you say it is — it’s what people feel it is.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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Paul’s Quotes

“We buy on emotion and justify with facts.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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“The Old Brain decides; the New Brain justifies.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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“The most persuasive stories are the ones we tell ourselves.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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“Logic alone rarely wins hearts or wallets.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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“When the Old Brain wants to fill in the blanks, the New Brain happily makes up a story.”
― Paul Larche, The Divided Brain: Understanding Human Behaviour in Branding and Business

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More of Paul’s quotes…