Ajaz Ahmed
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More books by Ajaz Ahmed…
“It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.”
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“Wondering which half of your ad spend is wasted? Velocity says: ‘Wrong question. Try again.’ Instead of just interrupting people, serve them and make them feel something. Sorry, but that takes longer than thirty seconds. Make meaningful connections.”
― Velocity: The Seven New Laws for a World Gone Digital
― Velocity: The Seven New Laws for a World Gone Digital
“The word 'organization' has its roots in Greek, where it stemmed from the same term as 'organic', and meant 'the condition of being ordered as a living being.”
― Limitless: Leadership that Endures
― Limitless: Leadership that Endures
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