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Joseph McCormack
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“Every BRIEF Map is organized in the following way: B: Background or beginning R: Reason or relevance I: Information for inclusion E: Ending or conclusion F: Follow-up or questions you expect to be asked or that you might ask”
― Brief: Make a Bigger Impact by Saying Less
― Brief: Make a Bigger Impact by Saying Less
“Long story, short. Professionals mistakenly abandon outlines, but a BRIEF Map is a new visual outlining tool that prepares you to be succinct.”
― Brief: Make a Bigger Impact by Saying Less
― Brief: Make a Bigger Impact by Saying Less
“To be brief doesn't just mean being concise. Your responsibility is to balance how long it takes to convey a message well enough to cause a person to act on it. That's the harmony of brevity when it's striking the right chords.”
― Brief: Make a Bigger Impact by Saying Less
― Brief: Make a Bigger Impact by Saying Less
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