Donald Sull

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Donald Sull


Born
The United States

Donald Sull is a Senior Lecturer at the MIT Sloan School of Management. He is a global authority on managing in turbulent markets, and directs a week-long course on effectively executing strategy in volatile markets. He has been identified as a leading management thinker by The Economist, the Financial Times, and Fortune which named him among the ten new management gurus to know. The Economist listed his theory of active inertia among the ideas that shaped business management over the past century.Sull has published five books, including The Upside of Turbulence (2009). His book Made in China was namedone of the top eight business books of 2005 by the Financial Times and his book Why Good Companies Go Bad was a finalist for the Academy of M ...more

Average rating: 3.68 · 2,107 ratings · 167 reviews · 3 distinct worksSimilar authors
Simple Rules: How to Thrive...

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3.68 avg rating — 2,047 ratings — published 2015 — 29 editions
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The Upside of Turbulence: S...

3.77 avg rating — 60 ratings — published 2009 — 13 editions
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REFLOTANDO EMPRESAS. POR QU...

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Quotes by Donald Sull  (?)
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“When asked why they quit, the lapsed dieters cited complexity as the single most important reason for giving up. Simplicity is even more important when people are tired, stressed, or otherwise cognitively impaired.”
Donald Sull, Simple Rules: How to Thrive in a Complex World

“Investing the time up front to clarify what will move the needles dramatically increases the odds that simple rules will be applied where they can have the greatest impact.”
Donald Sull, Simple Rules: How to Thrive in a Complex World

“three questions that are fundamental to any company’s ability to create economic value: Who will we target as customers? What product or service will we offer? How will we provide this product at a profit?”
Donald Sull, Simple Rules: How to Thrive in a Complex World



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