The Topps Company, Inc., is one of the most recognized makers and marketers of trading cards and bubble gum in the world. With products sold in dozens of countries around the world, a variety of entertainment licenses including arrangements with virtually all the players in Major League Baseball, the National Football League, and the National Basketball Association, and trading card sales in the millions, the company that introduced baseball cards as premiums to sell gum has become part of Americana. Topps's popular Bazooka bubble gum is almost as familiar to consumers as its trading cards; in fact, Bazooka's aroma was one of those most frequently cited in a study of smells that elicit memories. Besides trading cards and bubble gum, Topps hThe Topps Company, Inc., is one of the most recognized makers and marketers of trading cards and bubble gum in the world. With products sold in dozens of countries around the world, a variety of entertainment licenses including arrangements with virtually all the players in Major League Baseball, the National Football League, and the National Basketball Association, and trading card sales in the millions, the company that introduced baseball cards as premiums to sell gum has become part of Americana. Topps's popular Bazooka bubble gum is almost as familiar to consumers as its trading cards; in fact, Bazooka's aroma was one of those most frequently cited in a study of smells that elicit memories. Besides trading cards and bubble gum, Topps has marketed high-quality color comic books, collectibles such as sticker and album collections, and candies, including lollipops such as Ring Pop. Topps also owns WizKids, Inc., a designer and marketer of collectible strategy games....more