Tobin Smith

“The French philosopher and political activist Simone Weil wrote that "to be rooted is perhaps the most important and least recognized need of the human soul." The modern condition of rootlessness is a foundational experience of totalitarianism; totalitarian movements succeed when they offer rootless people what they most crave: an ideologically consistent world aiming at grand narratives that give meaning to their lives. By consistently repeating a few key ideas, a manipulative leader provides a sense of rootedness grounded upon a coherent fiction that is "consistent, comprehensible, and predictable." George Lakoff, former distinguished professor of cognitive science and linguistics at the University of California at Berkeley, writes, “That's why authoritarian leaders always attack the press. They seek to deny and distract from the truth, and this requires undermining those who tell it. . . . Corrupt regimes always seek to replace truth with lies that increase and preserve their power. The Digital Age makes this easier than ever.”
― Tobin Smith, Foxocracy: Inside the Network’s Playbook of Tribal Warfare