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Drew Eric Whitman
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“advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.”
― CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
― CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
“It doesn’t matter if you sell to doctors or pizzeria owners; people believe testimonials. They have since the very first one was used in 1926 by Ponds, the cold-cream company.”
― CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
― CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
“According to Haldeman-Julius, the two strongest appeals were sex and self-improvement.”
― CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
― CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Topics Mentioning This Author
| topics | posts | views | last activity | |
|---|---|---|---|---|
| The Challenge Fac...: Hooray for Technology! E-Reader Challenge-May Edition | 30 | 76 | Jun 05, 2018 04:28PM | |
| The Challenge Fac...: May TCF Monthly Challenge | 34 | 68 | Jun 06, 2018 02:13AM | |
| Booktastic Bookah...: Color Count 2018 | 8 | 26 | Jul 03, 2018 08:39AM | |
| 2025 & 2026 Readi...: Richo's Challenges to Get to 1,000 Books | 83 | 455 | Oct 28, 2018 05:12AM | |
Nothing But Readi...:
Level 5 of the Serious Reader Challenge for 2018
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30 | 236 | Jan 01, 2019 07:44AM | |
| 2025 & 2026 Readi...: Richo's 365 books for 2018 | 944 | 646 | Jan 06, 2019 03:57AM |
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