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John Dawes

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John Dawes



Professor John Dawes is Associate Director (Operations) at the Ehrenberg-Bass Institute at the University of South Australia.

John has over 25 years of marketing research experience. His areas of expertise are brand metrics and the effects of price promotions, as well as understanding survey-based metrics such as customer satisfaction and willingness to recommend.

John’s research has been published in many top marketing journals including the Journal of Advertising Research, Journal of Business Research and Journal of Retailing. John’s findings have also been published in the Wall Street Journal.

Combine Editions

Average rating: 3.9 · 10 ratings · 1 review · 2 distinct works
Marketing Planning & Strate...
4.13 avg rating — 8 ratings — 6 editions
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How B2B Brands Grow
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liked it 3.00 avg rating — 2 ratings — published 2023
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