Rick Tracewell

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Rick Tracewell

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Born
in San Jose, CA
Genre

Member Since
December 2025


Rick Tracewell has been running small businesses since 1990, mostly as a one‑person or very small team, serving owners who spend more time putting out fires than moving forward.

Over three decades, he has sat in countless late‑day conversations with other owners asking the same quiet questions: “Why am I working this hard and still not where I thought I’d be?”

The Uncomfortable Comfort Zone grew out of those conversations.

Rick’s focus isn’t on tactics or hype, but on the internal patterns that keep committed, capable owners stuck in place—and on small, honest shifts that help them feel real progress again without pretending they’re failing or rebuilding their entire business from scratch.

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The Web Builder's Handbook

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Teach Yourself Marketing on...

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The Uncomfortable Comfort Z...

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Zona de comodidad incómoda:...

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Zona de comodidad incómoda:...

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The Uncomfortable Comfort Zone by Rick Tracewell
“Most very small business owners aren’t short on effort. They’re short on honest focus.

Confidence grows when you stop trying to fix everything and start working on the right few things.”
Rick Tracewell
More of Rick's books…
Quotes by Rick Tracewell  (?)
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“Most very small business owners aren’t short on effort. They’re short on honest focus.

Confidence grows when you stop trying to fix everything and start working on the right few things.”
Rick Tracewell, The Uncomfortable Comfort Zone: Where small business owners get stuck — and how to move forward

“Most very small business owners aren’t short on effort. They’re short on honest focus.

Confidence grows when you stop trying to fix everything and start working on the right few things.”
Rick Tracewell, The Uncomfortable Comfort Zone: Where small business owners get stuck — and how to move forward

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