Mary Jo Bitner

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Mary Jo Bitner

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Mary Jo Bitner’s books

Average rating: 3.75 · 95 ratings · 5 reviews · 11 distinct works

	Services Marketing, 2nd Edition by Mary Jo Bitner, Mary Jo Bitner 3.91 avg rating — 148 ratings — published 1902 — 29 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner 3.57 avg rating — 14 ratings — published 2008 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society) by Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner 3.40 avg rating — 10 ratings — published 2014 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing de Servicios by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 4.33 avg rating — 6 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Services marketing: integrating customer focus across the firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner really liked it 4.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Services Marketing, 6th Edition, Indian Edition by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler 3.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	EBK: Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm by Alan Wilson, Valarie Zeithaml, Mary Jo Bitner 3.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (American Marketing Association Proceedings Series) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	服务营销(英文版)(原书第5版) by Mary Jo Bitner, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Services Marketing by Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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