Mara Einstein’s Followers (24)

Mara Einstein

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Mara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consultant. She has been working in, or writing about, media and marketing for more than 25 years, and been an executive at NBC, MTV Networks, and at major advertising agencies. Dr. Einstein is the author of a number of books, including Compassion, Inc. (University of California Press), which examines the growing trend of promoting consumer products as a means to fund social causes and effective social change.

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Average rating: 3.67 · 363 ratings · 59 reviews · 17 distinct works • Similar authors

	Hoodwinked: How Marketers Use the Same Tactics as Cults by Mara Einstein, Douglas Rushkoff (Goodreads Author) (foreword) 3.72 avg rating — 144 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell 3.58 avg rating — 131 ratings — published 2016 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brands of Faith 3.63 avg rating — 32 ratings — published 2007 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising: What Everyone Needs to Know 4.14 avg rating — 22 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Compassion, Inc.: How Corporate American Blurs the Line Between What We Buy, Who We Are, and Those We Help 3.65 avg rating — 23 ratings — published 2012 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Media Diversity: Economics, Ownership, and the FCC really liked it 4.00 avg rating — 2 ratings — published 2003 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Religion and Reality TV: Faith in Late Capitalism by Mara Einstein (Editor), Katherine Madden (Editor), Diane Winston (Editor) liked it 3.00 avg rating — 1 rating — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Market: WSQ: Fall/Winter 2010 (Women's Studies Quarterly, 38) by Mara Einstein (Editor), Joe Rollins (Editor) 0.00 avg rating — 0 ratings — published 2011 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dijital Reklamin Gizli Dünyasi; Icerik Pazarlamasi ve Dogal Görünen Reklamlar 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Selling the Sacred: Religion and Marketing from Crossfit to QAnon by Mara Einstein (editor), Sarah McFarland Taylor (Goodreads Author) (editor) 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“The parallel to cults is striking. Draw people in when they are vulnerable. Check. Love bombing. Check. Withhold information about the company’s true mission. Check. Make it difficult for people to leave. Check. Charismatic leaders. Check.”
― Mara Einstein, Hoodwinked: How Marketers Use the Same Tactics as Cults

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“We must never forget that whenever we are online, we are part of a marketing research project, we are immersed in a shopping model, and we are being programmed—all for capital gain.”
― Mara Einstein, Hoodwinked: How Marketers Use the Same Tactics as Cults

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“I note this because it helps to dispel a prevailing myth: that people pulled into cults are crazy or stupid. This could not be further from the truth. Yes, young people are an important target group because of their vulnerability and because they will do a lot of work, which is necessary to keep the organization going. However, cults want smart, successful, and preferably wealthy people, because such individuals tend to be good managers and the best form of marketing.”
― Mara Einstein, Hoodwinked: How Marketers Use the Same Tactics as Cults

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Mara Einstein’s Followers (24)

Mara Einstein

Combine EditionsMara Einstein’s books

Combine Editions
Mara Einstein’s books