Neal Anderson

“When we break off a piping hot piece of our chocolate chip cookie and hand it to a friend, we do it not to win a contest, gain a promotion, or get a sale. We do it because we love this specific chocolate chip cookie experience, and we want to share it with someone else who we feel would love it as much as we do. Our intention is not to sell it but to share it.”
― Neal Anderson, Being the STARfish: 7 Steps to Sharing so People Want to Buy

“So embrace the beginning stages of your business. People who want to be an expert right out of the gate end up doing nothing. Their pride is more important than their dreams. Some won’t teach a class because they feel they need to know the entire Modern Essentials book word for word. Others wait for inspiration to hit before they make the call or set the class, not realizing that activity is what breeds passion. This is why so many people are paralyzed by fear. They procrastinate doing the activity that scares them the most, and all it does is turn into a monster that devours their dreams. Never quit knocking. Never give up on a day, a week, or a month. Good things happen after five o’clock on Friday. Good things happen the last few days of the month. Good things are going to happen behind the next door down. All you have to do is knock.”
― Neal Anderson, Being the STARfish: 7 Steps to Sharing so People Want to Buy