Mark Morgan Ford
More books by Mark Morgan Ford…
“The most powerful factors in the world are clear ideas in the minds of energetic men of good will. —Sir John Arthur Thomson”
― Persuasion: The Subtle Art of Getting What You Want
― Persuasion: The Subtle Art of Getting What You Want
“When a good idea is laden with qualifications and refinements and expressed in jargon or pretentious language, its persuasive effect is lost.”
― Persuasion: The Subtle Art of Getting What You Want
― Persuasion: The Subtle Art of Getting What You Want
“An emotionally compelling idea engages the reader or listener on two levels: emotionally (in the heart) and rationally (in the mind). It feels—simultaneously—both correct and insightful.”
― Persuasion: The Subtle Art of Getting What You Want
― Persuasion: The Subtle Art of Getting What You Want
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