Ekaterina Walter

“Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual.17 Humans evolved over millennia to respond to visual information long before they developed the ability to read text. Images act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words.”
― Ekaterina Walter, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

“Often, the cartoons feature people using sneaky and creative ways to coax their Pop-Tart into a toaster. One such example occurred over the July Fourth holiday, where a cartoon depicted a person luring a Pop-Tart into a toaster made to look like a parade float. While inside the toaster, the Pop-Tart inquires about when to pop out, and the hungry person declares, “Yep, just one more minute …”
― Ekaterina Walter, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand