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Phil Barden
More books by Phil Barden…
“In making decisions, conscious or unconscious, big or small, about our lives and what we buy and do, the context, framework, decision interface, medium and pathways through which we reach decisions may have a greater influence on the decisions we take than the long-term consequences of the decision.”
― Decoded: The Science Behind Why We Buy
― Decoded: The Science Behind Why We Buy
“that when we visit websites the autopilot will derive a first impression within less than one second – and this impression strongly influences our subsequent behaviour.”
― Decoded: The Science Behind Why We Buy
― Decoded: The Science Behind Why We Buy
“We all know that, particularly in mature markets, the quality at the product level hardly offers a perceivable and big enough difference between competing products, as indicated by the success of private labels. And since, in most categories, customers are quite satisfied with the product performance, a relevant differentiation at the pure product level is increasingly hard to provide.”
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Topics Mentioning This Author
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| Goodreads Librari...: Please Combine | 495 | 704 | Oct 07, 2022 01:20AM |
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