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George Westerman

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George Westerman’s books

Average rating: 3.86 · 1,010 ratings · 90 reviews · 7 distinct works • Similar authors

	Leading Digital by George Westerman, Didier Bonnet, Andrew McAfee 3.86 avg rating — 798 ratings — published 2014 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Real Business of IT: How CIOs Create and Communicate Value by Regius Professor of Greek Richard Hunter, George Westerman 3.82 avg rating — 227 ratings — published 2009 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	IT Risk: Turning Business Threats into Competitive Advantage by George Westerman, Richard Hunter 3.83 avg rating — 42 ratings — published 2007 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hyperautomation by Matt Calkins, Neil Ward-Dutton, George Westerman 4.10 avg rating — 10 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Revamping Your Business Through Digital Transformation - Journal Article 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	livro it risk george westerman editora harvard ano 2007 825p 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	MIT Sloan Management Review GenAI Strategy Toolkit 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. A Digital Master figures out what customers do and why, where, and how they do it. The company then works out where and how the experience can be digitally enhanced across channels.”
― George Westerman, Leading Digital: Turning Technology into Business Transformation

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“social media, mobility, and analytics are not goals to attain or signals to send their customers and investors. These technologies are tools to get closer to customers, empower their employees, and transform their internal business processes.”
― George Westerman, Leading Digital: Turning Technology into Business Transformation

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“Building a wide variety of incompatible processes and systems may seem like progress, but it limits bigger opportunities. This incompatibility impedes a coordinated approach to customer engagement and a unified view of operations.”
― George Westerman, Leading Digital: Turning Technology into Business Transformation

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