Amory Lovins

“about the safety of composites-based vehicles? Until recently, the prevailing view in the U.S. auto industry was that efficient autos are small, unsafe, sluggish, costly, or otherwise so undesirable that customers would buy them only if the government required or subsidized them. However, the physics of autos shows that light weight and efficiency can actually mean spacious, safer (see Crash Safety with Composites sidebar), peppier, and cost-competitive. People will buy such autos because they’re better, not just because they’re more efficient,”
― Amory Lovins, Reinventing Fire: Bold Business Solutions for the New Energy Era

“Some automakers already sell autos with carbon-fiber composite parts or powered by electric motors. As we’ll see next, these innovations are about to converge, not just to make a better, more efficient auto but to support the companies’ long-term survival and success. So how can we make this revolutionary leap?”
― Amory Lovins, Reinventing Fire: Bold Business Solutions for the New Energy Era