54 ratings | 28 reviews | avg rating:4.30

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Drayton Bird

Goodreads Author

Born

in Liverpool, The United Kingdom

Website

https://www.draytonbird.com

Twitter

DraytonBird

Member Since

April 2012

URL

https://www.goodreads.com/drayton

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In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands.
These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. In various capacities – mostly as a writer – Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.
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Drayton Bird’s books

Average rating: 4.14 · 224 ratings · 14 reviews · 22 distinct works

	Commonsense Direct and Digital Marketing really liked it 4.00 avg rating — 62 ratings — published 2007 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Write Sales Letters That Sell 4.14 avg rating — 51 ratings — published 1994 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Commonsense Direct Marketing 4.23 avg rating — 43 ratings — published 1988 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Commonsense Direct and Digital Marketing 4.24 avg rating — 29 ratings — published 2007 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	You Did What?: 83 years of misadventure, mayhem – and millions! 4.38 avg rating — 21 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	51 Helpful Marketing Ideas really liked it 4.00 avg rating — 8 ratings — published 2012	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Insights and Outrages by Drayton Bird (Goodreads Author), Mike Hewitt (Foreword) 3.83 avg rating — 6 ratings — published 2000 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Write Sales Letters That Sell, 2/e it was amazing 5.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	You Did What?: 83 years of misadventure, mayhem – and millions 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Write Sales Letters (and emails) That Sell: DISCOVER HOW TO PERSUADE, INFLUENCE, CONVINCE – AND SELL ALMOST ANYTHING by Drayton Bird (Goodreads Author), Kelly Davies 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Drayton Bird…

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Drayton Bird rated a book it was ok

My Life as a Fake

by Peter Carey

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May 05, 2012 12:50AM

Drayton Bird is currently reading

He Lover of Death

by Boris Akunin

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read in April 2012

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Drayton Bird said: " I have read every book I can by this man. He gets better and better.

The early ones were interesting because they gave an insight into Tsarist times, with an engaging hero along the lines of Sir Percy Blakeney.

This one is the best yet. It has a new d ...more "

Apr 24, 2012 12:02AM · see review

Quotes by Drayton Bird (?)

“If you study advertising – and I imagine you do, or how can you improve? – you will notice that most is very bad. A good example from people who should know better ran a while ago on the London Underground. It was a poster from the Advertising Standards Authority which read: “We’re here to make advertising better. Not to make better advertising. (Sorry.)”
― Drayton Bird, 51 Helpful Marketing Ideas

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Drayton’s Quotes

“The older I get the more I admire and crave competence, just simple competence, in any field from adultery to zoology.”
― H.L. Mencken

91 likes

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
― David Ogilvy, Confessions of an Advertising Man

43 likes

“For a crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love.”
― Francis Bacon

40 likes

“Another damn'd thick, square book! Always, scribble, scribble, scribble! Eh! Mr. Gibbon?

(On publication of Vol. 1 of The Rise and Fall of the Roman Empire”
― Duke of Gloucester

16 likes