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Dawn Iacobucci
Average rating:
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251
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47 distinct works
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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)
3.94 avg rating — 98 ratings
— published 2009 —
23 editions
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Kellogg on Integrated Marketing
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Dawn Iacobucci
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,
Bobby J. Calder
(Editor)
3.92 avg rating — 24 ratings
— published 2002 —
6 editions
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Marketing Management
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Marketing Models
4.20 avg rating — 10 ratings
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Marketing Research: Methodological Foundations
by
Dawn Iacobucci
,
Gilbert A. Churchill
4.10 avg rating — 10 ratings
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Mediation Analysis
4.43 avg rating — 7 ratings
— published 2008 —
5 editions
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Marketing Management
3.80 avg rating — 5 ratings
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The Network Challenge (Chapter 5): Social Networks: You've Lost Control
4.25 avg rating — 4 ratings
— published 2009 —
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-centering, and Mediation Analysis
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Dawn Iacobucci
,
Deidre L. Popovich
,
Georgios A. Bakamitsos
4.67 avg rating — 3 ratings
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Networks in Marketing
4.50 avg rating — 2 ratings
— published 1996 —
5 editions
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